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Made to Matter collection expanding to include 31 brands in 2015

Made to Matter — Handpicked by Target is nearly doubling in size this year! The first-of-its-kind collection launched in 2014 and featured an inaugural 16 natural, organic and sustainable brands. In 2015, the collection will grow to include 31 brands, including Askinosie Chocolate, Paddy’s Bathroom, Mrs. Meyer’s Clean Day, Pacifica, Happy Family and KIND. The assortment will give guests more than 200 new and exclusive products at Target!

Target guests are on the lookout for natural, organic and sustainable products that are better for them and their families. Target curated the Made to Matter brands because they deliver on high-quality, better-for-you products, that guests can feel good about, at a great price.

“Simply put: What matters to our guests, matters to us,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “We know our guests are looking for better-for-you and better-for-the-world products, and our research shows that they seek authenticity and transparency from the brands they buy. Made to Matter has proven to be incredibly successful, telling us that our guests love our approach, which is all about catering to their evolving wants and needs in a way only Target can do.”

The Made to Matter products span six categories—Baby, Beauty and Personal Care, Grocery, Healthcare and Household—and can be found throughout Target stores, both in the usual aisles and as part of specialized collection displays. The original collection of Made to Matter brands includes Annie’s Homegrown, Burt’s Bees, Clif Bar, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.

Made to Matter is one way that Target is helping guests find sustainable, organic products in stores and online. Another way is by improving our product offering and packaging to be more sustainable. We set goals in our 2013 corporate sustainability report, a few of which are highlighted below. Look for an update on our progress toward these goals and others later this year. 

  • Target set a goal to increase organic food offerings by 25% by the end of 2017


  • Target set a goal to make our seafood selection 100% sustainable by the end of 2015


  • Target set a goal to make our owned-brand packaging more sustainable by improving the packaging design for 50 products