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Sneak Peek: Target’s Plans to Reimagine Stores

What happens at Shoptalk… foretells the future of retail! The best and brightest minds in the business—from start-ups and tech companies to investors—are in Las Vegas now, “talking shop” at the second-annual conference. And Target CEO Brian Cornell just took the stage to share more on Target’s plans to reimagine our stores. A Bullseye View has a sneak peek!

It’s no secret that the retail landscape’s changing fast, but even as digital shopping skyrockets, our 1,800+ stores are—and will continue to be—critically important for Target. So important, that over the next three years we’ll spend billions of dollars reimagining and repositioning them.

“Our guests still love shopping in Target stores—we’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way,” says Brian. “So while we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders—giving guests every reason to keep coming to Target.”

Reimagining our stores is no small feat. This year, we’ll completely remodel 110 stores, open 30 new small-format stores to expand our footprint into dense urban neighborhoods, like Manhattan’s Herald Square and on college campuses, like the University of Florida, Gainesville. And we’re just warming up—in 2018 and 2019, we’ll fully renovate 500 more stores.