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Bullseye! Team Member Wellness Initiative Launches October 15

The buzz around Target offering a free Fitbit ™ to every U.S. employee made headlines in September, but the real fun is just beginning! The first Activity Challenge began on October 15: Target teams across the country will compete to log the most average daily steps between October 15 and November 15, for the prize of distributing $1 million to local wellness non-profits of their choice.

This first-of-its-kind Activity Challenge is just one element of Target's new emphasis on wellness. Wellness will be embedded and celebrated across our business—a commitment to helping our team members, guests and communities achieve wellness through programs and initiatives that promote healthy eating, active living and clean-label solutions (think simple, recognizable, easy to read ingredients and materials), and making them affordable and accessible to all. Target is uniquely positioned to help improve the health of our team and the nation by making wellness the way of life where people live, learn, work, play and shop.

Also this month, on October 1, Target began offering a new wellness discount that gives all U.S. team members an additional 20 percent off fresh and frozen fruits and vegetables, Simply Balanced food items and C9 activewear, on top of their existing employee discount. 

Other announcements concerning wellness this month include a new partnership with UNICEF, called Kid Power!, that encourages kids to be active in the U.S. to feed kids in need in other parts of the world, and expanded flu shot options for guests in our stores. These creative partnerships and practical changes in our stores are just the beginning as we bring wellness to communities, Target-style. For more news about wellness, keep an eye on A Bullseye View.

Check out this video to learn more about Kid Power!