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Tom Goes to Alaska: The Story of Target’s Sustainable Salmon

One hundred percent of the salmon sold at Target is sustainably sourced. Hear directly from Tom, the seafood buyer that made the change, how it came about. The story of our salmon sourcing is just one piece of the puzzle that will make our fresh and frozen seafood selection 100 percent sustainable, traceable or in a time-bound improvement process. We are on track to hit this goal by the end of 2015. Learn more here.